By Megan Reed
Though empires have been replaced with democratic governments, the age of celebrity worship remains. In this landscape, Wendy Buiter art stands out by co-opting the vernacular of luxury and wish fulfillment.
Today, tenacious paparazzi and pervasive advertisements promise the fantasy of material wealth. Constantly, these images remind most of us of what the good life looks like, if only we could afford it. Wendy Buiter art captures this desire. As she says, “we all want glamour, but we can’t afford it.”
Shrewdly, Buiter utilizes the tools of lifestyle marketing. In doing so, she single-handedly shows us that it is possible to join the privileged few.
A Second Act: From Cosmetics to Canvas
It is not surprising to learn about Buiter’s background. In fact, her foray into a wildly successful painting career is a second act for this young mother of two.
Previously, she worked for years as a makeup artist and stylist for ad campaigns. Later, she launched a cosmetics business in her native [Link to external Wikipedia or Travel site]Netherlands[/Link]. Although she had always drawn and painted since childhood, she suddenly found herself managing a highly profitable business. Unfortunately, she worked 80 hours per week with little time for any creative outlet.
Then, a conversation with a friend changed everything. When Buiter sighed that she would create Wendy Buiter art pieces again someday when she retired, her friend replied: “You can’t see when you are retired and your hands will shake…”
That statement became the cataclysmic moment. Immediately, she decided to make a shift. She sold her stake to her two business partners and used the money to focus on art alone. Subsequently, she enrolled at a large art academy in Rotterdam and set down to work.
The Unique Style of Wendy Buiter Art
Wendy Buiter art depicts zoomed-in portraits of idealized feminine subjects. Typically, she adorns them in dripping jewelry and sets them against vibrant backgrounds in peacock or fuchsia.
There is an inviting energy in these paintings. Flirtatiously, the work points its finger at us, beckoning us to join the scene. Buiter says the inspiration for each work often comes from fashion magazines. She looks at spreads of models in glamorous surroundings, drenched in luxury.
Key to the appeal is the tension between the real and the fantastical. Buiter plays on this with her hyper-stylized portraits. Specifically, she avoids realism in favor of a more expressionistic approach. The result is a style that is suave, warm, and unapologetically absorbed in a dream-like state.
How Wendy Buiter Art Takes Over Instagram
Buiter extends this invitation to join her world via a robust Instagram feed. Often, she features herself posing in opulent interiors near her paintings.
Picture this: Perched on a pink velvet settee, blond hair perfectly coiffed, with a vase of white roses nearby. Here, Buiter lives the dream for us. She embodies and models the lifestyle we all long for. Remarkably, a piece of Wendy Buiter art finishes each scene. This product placement urges us to partake of this luxury by purchasing one for ourselves.
Furthermore, she has extended this strategy into the real world. She establishes collaborations with jewelry and lifestyle brands in the Netherlands. Now, they hang her work in their high-end stores and showrooms.
The Business Behind Wendy Buiter Art
This business acumen, in addition to her talent, sets Buiter apart. She has cracked the code of an often inscrutable art world. Using social media, she created a new kind of community where everyone is welcome.
She has thousands of followers who watch her every move. Generously, she interacts with them. For example, she offers monthly giveaways of works on paper. She even invites interested participants into her home studio to paint alongside her.
Indeed, the party surrounding Wendy Buiter art is one we are all invited to. And happily, it looks like fun. There is definitely enough beauty, glamour, and cake for us all.
