|The Sheila C. Johnson Design Center (SJDC) at The New School’s Parsons School of Design presents Stereotype, an exhibition of works by artists and designers who are leading the way in experiments in typography.
Originally organized for BSA Space, Boston’s leading center for architecture and design, the work in the exhibition heralds a departure from conventional typographical approaches focused on two-dimensional letters by incorporating elements of time, movement, and the third dimension.
“Historically, typography has been designed with two axes in mind: x and y,” said exhibition curators Ginger Gregg Duggan and Judith Hoos Fox of curatorsquared. “Today, in contrast, designers are broadening their perceptions about type to accommodate the added dimensions of a digital and experiential world. Recent innovations in type design take principles of animation, interactivity, and kinetic movement and combine them with traditional components of typography, resulting in pioneering explorations in motion typography.”
The exhibition includes work in a variety of media—video, projections, models, drawings, objects, computer animations and interactive installations—by 14 established and up-and-coming designers from the United Kingdom, Japan, Canada, France, the United States, Israel, The Netherlands, Germany and Australia. These artists integrate elements from the fields of animation, craft, performance, nano-science and graffiti into their work.
“The work of the designers in this exhibition is anything but—forgive the pun—true to type,” said Radhika Subramaniam, Director/Chief Curator of the SJDC. “They represent the kind of experimentation that actively feeds our interests at the university.”
Participating artists include Brian Banton (Canada), Jerome Corgier (France), Edhv (The Netherlands), Oded Ezer (Israel), Dominque Falla (Australia), Masashi Kawamura (Japan), Ji Lee (Korea/United States), Thomas G. Mason (United States), Petra Mrzyk and Jean-Francois Moriceau (France), Stefan Sagmeister and Jessica Walsh (United States), Alida Sayer (United Kingdom), Song Hyun Ju (Korea), Dan Tobin Smith (United Kingdom), as well as Parsons alumnus Evan Roth (France/United States).
The exhibition design is by Rice+Lipka Architects, who also designed the SJDC.
The Sheila C. Johnson Design Center (SJDC) is an award-winning campus center for Parsons The New School for Design that combines learning and public spaces with exhibition galleries to provide an important new downtown destination for art and design programming. The mission of the Center is to generate an active dialogue on the role of innovative art and design in responding to the contemporary world. Its programming encourages an interdisciplinary examination of possibility and process, linking the university to local and global debates. The center is named in honor of its primary benefactor, New School Trustee and Parsons Board of Governors Member Sheila C. Johnson. The design by Rice+Lipka Architects is the recipient of numerous awards, including an Honor Award from the American Institute of Architects.
Parsons School of Design is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century.
BSA Space, Boston’s leading cultural institution for architecture and design, is home to the Boston Society of Architects and the BSA Foundation. All exhibitions at BSA Space are supported by the BSA Foundation. The Foundation’s vision is to build a better Boston by engaging communities, inspiring vision, and provoking positive change. Admission to BSA Space is free and open to the public.